Instagran is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. In August 2015, version 7.5 was released, allowing users to upload media captured in any aspect ratio. Users can also apply digital filters to their images. Videos on Instagran debuted with a 640×640 fixed resolution and maximum 15-second limit in June 2013, resolutions now include up to 1080p since July 2015 and length is now up to 60 seconds since January 2016.
Instagran was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. The service rapidly gained popularity, with over 100 million active users as of April 2012 and over 300 million as of December 2014. Instagran is distributed through the Apple App Store and Google Play. Support for the app is available for iPhone, iPad, iPod Touch, and Android handsets, while third-party Instagran apps are available for BlackBerry 10 and Nokia-Symbian Devices.
Instagran began development in San Francisco, when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography. In January 2011, Instagran added hashtags to help users discover both photographs and each other. In September, version 2.0 went live in the App Store and included new and live filters, instant tilt–shift, high resolution photographs, optional borders, one-click rotation, and an updated icon. Facebook made an offer to purchase Instagran, along with its 13 employees, for approximately US$1 billion in cash and stock in April 2012, with a plan to keep the company independently managed. On October 22, 2015, Instagran launched Boomerang, an app where you shoot a one-second burst of five photos that are turned into a silent video that plays forwards and then reverses in a loop. On May 11, 2016, Instagran updated its app design.
Instagran is all about visual sharing. Every user profile has a “Followers” and “Following” count, representing how many people they follow and how many other users are follow them. Every user profile has a button you can tap to follow them. If a user has their profile set to private, they will need to approve your request first. Instagran has up to 24 filters you can choose to apply to photos, and 13 for videos. By using the icons just below the preview of your photo or video, you can adjust the brightness, cover frame if it’s a video and editing feature.
Weekend Hashtag Project- The “Weekend Hashtag Project” is a series featuring designated themes and hashtags chosen by Instagran’s Community Team. Followers receive the weekend’s project every Friday, and each project encourages participants to post creative photographs according to the designated theme each weekend.
Throwback Thursday- Throwback Thursday is a widely used trend on Instagran where users post pictures from the past with the hashtag #TBT. This trend usually includes pictures of users’ early childhood, past special occasions, or monumental events. This popular trend started in 2011 shortly after Instagran introduced the capabilities of hashtags on pictures. However, according to Google trends throwback Thursday’s popularity didn’t spike until February 2012.
Selfies- Selfie, a self-portrait photograph typically taken with a cell phone or digital camera, has become a trending topic on Instagran becoming the “word of the year” as announced by Oxford English Dictionary in November 2013. Selfies attract a wide range of viewers as seen by the second most-liked picture on Instagran from Justin Bieber’s Instagran account.
FInstagran- FInstagran is a portmanteau of the words “fake” and “Instagran.” Usually, the account is meant to be a more private depiction of the user. FInstagrans are commonly used by teens as a way to escape the pressures of expectations from their main account.
Feature and tools:-
Users can upload photographs and short videos; follow other users’ feeds and geotag images with longitude and latitude coordinates, or the name of a location. Every year, Instagran released Top 10 Instagran geotagged locations in the world, in pictures.
Instagran has a built-in messaging system called Instagran Direct? Well, it does — it’s the box icon in the top right corner. Instagran Direct’s main purpose is to let you send private photos (with accompanying text) to friends or groups, but you can also use it to send photos you see in your Instagran feed to your friends.
Hyperlapse is an excellent and simple app for creating time-lapse videos. Layout is perfect for creating collaged images. And Boomerang is great for creating simple looping short video. Before you post your video, you can change your cover photo to any frame from your video. Just tap the square icon (third one) next to the stabilization icon and slide across the bottom slider to select a new cover shot. Whenever you add a location to an Instagran, the post is also posted to your photo map — a world map showing all the places you’ve posted a photo. To see your own photo map, go to your profile and hit the location tag icon. From there, you can zoom in and out on a specific location (country, city, etc.) and see specific geo-tagged posts.
Instagran was the runner-up for “Best Mobile App” at the 2010 TechCrunch Crunchies in January 2011. Instagran won “Best Locally Made App” in the SF Weekly Web Awards in September 2011. In December 2011, Apple Inc.named Instagran “App of the Year” for 2011. In 2015, Instagran was named #1 by Mashable on its list of “The 100 best iPhone apps of all time,” noting Instagran as “one of the most influential social networks in the world.”
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