Amazon–A FASHION COMPANY? @#*!??

Amazon–A FASHION COMPANY? @#*!??



Amazon has now launched and created a yet another powerful branch to its already mega-successful company and brand.

And within the Amazon Fashion niche Amazon Prime Wardrobe is even better.

Amazon Prime Wardrobe is especially positioned with amazing benefits for Prime customers.

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What do I mean?

Still in its beta phase but here’s how it works: if you are an Amazon Prime member you get to pick three or more items and have them shipped to you.

Once you have decided what you want to keep after trying them on in the comfort of your own home, you have a full week to return anything that doesn’t fit and look just fabulous.

You can choose from categories like clothing, SHOES!!!, and also accessories—it’s like Santa left the north pole and came to work at Amazon!

Oh yeah…and whatever you don’t want to keep, Prime members can return those items for…FREE with prepaid shipping labels that are included in your amazing, magic box.

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The Amazon Prime Wardrobe is Amazon’s way to encourage buyers to try out the Amazon Fashion platform risk-free.

It realizes that online shoppers are still hesitant of purchasing clothes online where they can’t know how The clothing will look on them before buying and returns can be a hassle or they may have to pay for return shipping in the event they need to return or exchange something.

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Brands include the likes of kate spade new York, 7 For All Mankind, Michael Kors, Adidas, Tommy Hilfiger, Carter’s, Lacoste, Dockers, Nautica, John Varvatos, Steve Madden, New Balance, True Religion, Roxy, Ted Baker, to name just a few within your reach.

Choose from the wide selection of items for yourself or as gifts from clothing, jewelry, shoes, and watches for both women and men as well as school clothes for kids, sneakers and the necessities of the cutest members of any family, babies.


Do you think Amazon Fashion will stick? Or flunk?

Think of it this way…

When Amazon ventured out in the film and TV segment some people thought it was weird and couldn’t correlate it with the established brand. Some thought it would perform better if they created a separate business entity for that purpose and marketed as that.

But Amazon wanted to leverage their already established and hard-earned brand, customer loyalty, and market capture for their new business. Afterall, those buyers were also watching TV shows and movies so why not?

Today Amazon Studios competes with long term award-winning giants of its industry and a staple at the Emmy Awards.

So when it comes to their new focus: fashion, I wouldn’t be surprised when they take over some serious market pie. Mmmm.


To ensure their success Amazon has gone ahead and recruited Kate Dimmock. Kate formerly worked for People Stylewatch magazine in the director role.  She will be at the reins of Amazon Fashion’s team.

If that wasn’t enough, the company has also commissioned Dwyane Wade who is a former athlete now a fashionista. He will be endorsing his clothing, tie, and sock collections.

What else?

If you ever wanted the secret recipe to win at the game of business and fashion business at that then you can learn a thing or two in this article.

Amazon has gone ahead and sponsored Tokyo Fashion Week! AND purchased a table at the ‘Oscars of the fashion world’ called The Council of Fashion Designers Awards Show.

Still doubting the real world connection and viability of this business model?

Then try it out today and see how you like it and let us know how you feel about the new service. If you read till the end of this article please reward the writer by liking and sharing this article on your social media.


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